Copywriting in English

Copywriting in English

The Copywriting in English course explores copywriting in its broadest definition: Writing commercially, the importance of tone of voice, branding basics, marketing and campaign concepts. The course emphasizes crafting effective copy that works well for global audiences in global channels.

This course is an introductory course aimed at people interested in starting a career in advertising, and Swedish and non-native English copywriters beginning to do more professional work in English.

The course aims to help students develop skills and awareness of how to write strong copy, in a language not their own, for an international audience. 

Course content:

• 10 chapter units for self-study, approx one chapter every 10 days.
• 10 assignments offering intensive practice of each chapter’s theme.
• Each assignment requires between one and three pieces of writing.
• 10 detailed feedbacks from course tutor.
• Course literature.

Course chapters and themes:

• What is copywriting?
• Language usage and tone
• The writing process: Do’s and don’ts
• Universal elements of communication
• Brands
• The Concept
• Choosing the right channel and angle
• Images and headlines
• Radio, film, TV
• What is copywriting?

15 weeks distance course, including two workshops at Berghs. Self-study 10 h/week.

Course fee excluding VAT: 21,500 SEK. 
Course fee including VAT: 26,875 SEK. 

Beyond the course fee, there is an additional cost of about 1,500 SEK for literature.